About us

Founded by Deanna Newman, a GIA Accredited Jewellery Professional with over a decade of industry experience, our boutique brings together carefully curated collections, custom engagement rings, and meaningful jewellery you’ll treasure for years to come.
We believe jewellery should be more than just an accessory; it’s a story, a memory, and a connection. That’s why we focus on lab-grown and natural diamonds, ethical sourcing, and custom design, so you can feel confident about what you wear and gift.
C’est la vie Jewellery blends small-town roots with big sparkle. Whether you’re treating yourself, or dreaming of a one-of-a-kind engagement ring, we’re here to help bring your vision to life.
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Brenden W.
"Found C'est la vie through a friend and the experience could not have been better. I showed her what I was looking for in an engagement ring and she delivered an incredible ring for half the price!!"
Brenden W.
Zack M.
"I got a wedding band from Deanna , she was super helpful! I showed her some rings I was looking for and she showed me one with better diamonds and even nicer designs that i showed her. Great service and super happy with the ring I got."
Zack M.
Shannon R.
"I found multiple pieces of jewelry from Deanna and they are all so amazing! Her quality is top notch and everything is so pretty. A friend of mine even had a custom necklace made for me from Deanna and it's incredible!!!! I would highly recommend her jewelry whether it's something in stock or if you want to commission a custom piece!"
Shannon R.
Hillary V.
"Deanna is amazing and so talented! My best friend and I celebrated her 35th birthday today with a couple permanent bracelets and she was so attentive and friendly! We were so impressed with the finished product and are looking forward to being back in the future to add more bracelets. Thank you so much!"
Hillary V.